THE DAYTHREE WAY


At Daythree, every Rockstar is guided by the Daythree Way – Service from The Heart! This explains our service culture and the operating principles on how we grow together. We believe strongly in humanising technology, while our Rockstars focus on building brand trust for the brands we serve by delivering a connected experience with empathy and passion. Through technology, innovation, and use of data, we deliver insights and a personalised experience.

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    CALLIE TAN POH CHOO

    Financial Controller

     

Callie is the Financial Controller at Daythree.  She joined the Group in 2022 and is responsible for overseeing the accounting and financial matters of our Group.  She has approximately 15 years of working experience in the accounting field. She graduated with Bachelor of Accountancy (Honours) from Universiti Utara Malaysia in 2007.  She has been a member of the ACCA since 2015 and a member of MIA since 2018.

Callie began her career in 2007 as an Audit Associate at KPMG Malaysia PLT, where she was involved in audit of various private and public listed companies.  She left the firm in 2010 as an Audit Senior to join an organisation involved in the manufacturing and distribution of water filtration and sanitisation equipment.  As its Internal Auditor, she was responsible for undertaking internal audits to ensure the company meets its financial, operational and compliance objectives.

In 2013, Callie joined the finance shared service hub for a MNC as its Management Accountant where she was responsible for preparing monthly financial reporting.  She later joined Royal Lake Club Kuala Lumpur as its Finance Manager where she oversaw its finance department. In 2017, she joined Choizen Holdings Limited (formerly known as CSF Group plc, then listed on the AIM of the London Stock Exchange) as Head of Department, Group Finance and Accounts.  She was later transferred to CSF Advisers Sdn Bhd, a company principally involved in the provision of rental and design of premises with computer site facilities and provision of critical infrastructure services for computer site facilities, and thereafter to Choizen Capital Advisory Sdn Bhd (formerly known as CSF Capital Advisory Sdn Bhd), a consultancy company in 2020.  As Head of Group Finance and Accounts, she was responsible for overseeing its finance department.

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