Praba is the Executive VP of Customer Experience at Daythree.  He manages strategic client partnerships and is responsible for the overall operational excellence for Daythree’s delivery of Customer Experience (CX) Lifecycle business process services.  Always taking a customer centric approach, his passion lies in building brand trust for his clients through the use of data and cutting-edge technologies.

A graduate in Aeronautical Engineering, Praba has over 20 years of experience in managing CX Lifecycle business processes.  In 2002, he began his career with Malaysia’s leading telecommunications company, where he was handpicked for his innovative ideas, and meticulous & brand centric approach, to be part of a core team that was tasked to deliver transformational operational changes.  He quickly climbed up the ranks from a Quality Analyst to providing leadership role.

In 2011, Praba was instrumental in setting-up a CX delivery centre in Malaysia for Singapore’s leading telecommunications company, comprising 900 executives. He subsequently joined Malaysia’s leading media & broadcasting organization in 2014 as AVP for Quality Management.  There he elevated their internal CX standards helped the organisation earn CX industry awards, namely for Quality Assurance, HR Retention & Hiring Processes as well as for Operational Excellence.

Praba joined Daythree in 2016 and played an instrumental role in getting Malaysia’s largest Energy & Utilities provider certified as a COPC CX delivery centre. He went on to help expand Daythree’s CX Lifecycle operations from 150 to over 1000 executives, diversifying her portfolio of clients from energy & utilities to travel & hospitality, fintech, and e-commerce.

Praba is a certified COPC Implementation Leader.  For his expertise in CX Lifecycle management, Praba won the CCAM Best Head of Contact Centre award in 2017 and 2018.  He was also awarded the Best Operations Director at the GBS Asia Awards 2019 and 2020.  Praba also enjoys the simpler things in life.

In his spare time, he goes hiking and enjoys playing badminton and football.