Gaining Competitive Advantage through CRM The Development of CRM in Financial Services By Raymond Devadass Introduction Turban Rainer and Potter, (2003:251), state that CRM is the approach that recognises customers as the core of the business and an organisation’s success depends on effectively managing relationships with them. In many organisations, CRM is seen as the [...]
Towards a More Patient-Centred Medicine - An Approach to Deploying New Healthcare Technologies to Improve Service, Establish Competitive Advantage and Foster Customer Loyalty By Raymond Devadass Introduction The healthcare industry today is under increasing pressure to deliver better and more efficient healthcare to health-consumers. The average health-consumer is more informed and wants a new relationship with [...]
